Who is Michael Maslansky?
Michael Maslansky, the CEO of maslansky + partners, is a communication expert known for his unique approach to persuasion.
With a focus on emotion, storytelling, and precise language, he helps leading companies navigate various strategic challenges.
His firm thrives on the belief that effective communication isn’t about what you say, but what your audience hears.
What is Michael Maslansky’s Approach?
Maslansky’s expertise isn’t confined to any single field; his team has ventured into over 20 countries, addressing challenges spanning food, healthcare, finance, technology, and more.
How Does Michal Maslansky Balance His Life?
Michael has written a book, jumped from planes, and even completed a marathon. When not working, he spends time with his wife and two kids in New York City.
What is Michael Maslansky’s Inspiration Behind maslansky + partners?
The firm’s roots trace back to Ross Perot’s presidential campaign. Originally a political consulting group, it evolved under Frank Luntz’s leadership to focus on strategic language use.
Their goal shifted to address business challenges, unraveling disguised communication obstacles.
Origins in Political Consulting
The story of maslansky + partners begins with a political twist. It all started during Ross Perot’s run for the presidency.
Michael Maslansky’s firm originally specialized in political consulting, led by his former partner, Frank Luntz.
The Shift to Strategic Language
As the firm evolved, its focus shifted. Instead of solely dealing with politics, they recognized the power of language in shaping opinions and decisions.
It became clear that the way you communicate matters profoundly.
Addressing Business Challenges
The turning point came when they realized that many business problems were, at their core, communication problems in disguise.
Whether it’s selling products in competitive markets, rebuilding trust in a brand, or changing public opinions on crucial issues, it often boils down to how well you convey your message.
Unraveling Hidden Obstacles
The firm’s mission became unraveling these disguised communication obstacles.
They dug deep into the art of persuasion, recognizing that it’s not just about what you say, but what your audience hears and understands.
The Power of Strategic Language
This new approach hinged on strategic language use. It’s about crafting messages that resonate, stories that connect, and words that move people.
It’s a shift from debating with facts to persuading with emotion and precision.
From Politics to Business
The transition from politics to business was more than just a change in clientele. It represented a broader shift in perspective.
Instead of merely promoting candidates, they started helping companies navigate the complex landscape of communication, where every word matters.
A Holistic Approach
Their journey mirrors Michael Maslansky’s personal evolution.
He went from thinking that facts and passionate arguments win debates to understanding the power of emotion, storytelling, and precise language.
This holistic approach to persuasion has become the cornerstone of maslansky + partners.
A Commitment to Effective Communication
Today, maslansky + partners stand as a beacon of effective communication strategies.
They help companies convey their messages in ways that truly connect with their audiences, whether they’re selling products, rebuilding trust, or shaping public opinion.
A Productive Day
Michael’s day differs between home and office. At home, he helps his kids start their day. In the office, he follows a 30-30-30 rule.
He dedicates time to talent development, client work, and business building. Color-coded scheduling helps him stay balanced.
Turning Ideas into Reality
Michael empowers his team to embrace and expand upon his ideas. Collaboration fosters collective ownership and turns concepts into tangible achievements.
Exciting Trend: Education Innovation
Innovations in education excite Michael. Technology’s potential to offer efficient and affordable education worldwide could lead to improved living standards and productivity.
Key to Productivity: Small Group Meetings
Regular small-group meetings across his team offer insight, idea vetting, and mutual learning. Engagement outside the daily routine energizes Michael.
Lessons from the Past: Mergers and Acquisitions
Early in his career, Michael worked as a mergers and acquisitions attorney. This experience taught him the importance of hard work, hiring smart people, and the significance of words.
What is Michael Maslansky’s Advice for Entrepreneurs?
Michael underscores the need to challenge assumptions regularly. Evolve or risk becoming obsolete; adaptability is key in a rapidly changing world.
What is Michael Maslansky’s Strategy for Growth?
A simple but powerful approach: put clients first, always. This philosophy drives client loyalty and referrals, fostering business growth.
Overcoming Failure: Dot-Com Bubble Burst
During the dot-com bubble burst, Michael faced tough decisions as the president of MarketResearch.com. Quick cost-cutting decisions and focusing on successes helped the company weather the storm.
Sharing a Business Idea: Personalized Recommendations
Michael envisions a recommendation engine that filters recommendations from close friends. It would offer genuine insights from trusted sources, cutting through digital noise.
Wise $100 Investment
Michael values Luci’s inflatable solar lanterns. Originally designed for reading light in developing countries, they’re versatile and handy for camping with kids.
Favorite Software and Services: Staying Connected
Waze guides him, Dashlane handles passwords, Sonos delivers home sound, Instapaper offers mobile content access, and Gogo’s Wi-Fi keeps him connected.
What is Michael Maslansky’s Recommended Reading?
Michael suggests Arthur Brooks’ book for a fresh perspective on reframing political conversations positively and reducing extremism.
Influential Thinkers: The Fat Jew and Ayn Rand
Michael is influenced by Josh “The Fat Jew” Ostrovsky’s modern influence and Ayn Rand’s philosophical ideas.
Michael Maslansky’s journey is a testament to the power of effective communication and collaboration.
His transition from political consulting to pioneering strategic language use in the business world reflects his innovative mindset.
By embracing the idea that communication is at the heart of many challenges, he and his team at maslansky + partners have become trailblazers in their field.
Their commitment to turning ideas into tangible achievements through teamwork and collective ownership has yielded remarkable results.
Michael’s story is a reminder that success isn’t just about having great ideas; it’s about sharing them, collaborating, and working together to bring them to life.
In the world of business, this approach has proven to be a winning formula, making a lasting impact on organizations and their ability to connect with their audiences effectively.
As Michael continues to inspire his team and clients, his legacy serves as a beacon for those seeking innovative solutions in the ever-evolving landscape of communication and persuasion.